You’re looking for a new printer on Amazon, and you find one that looks nice for a great price. You’re about to click on it to read more, but you see that it’s only rated 2 stars. Instead of reading more about the product, you continue scrolling through your options.
Does this sound familiar? Online ratings influence our decisions as consumers, either encouraging or discouraging us from buying a product, trying a restaurant or hiring a certain professional.
As a business owner, you cannot ignore the importance of online reviews. If you’re still not convinced, check out the review statistics below.
- 92% of consumers read online reviews
- Only 14% of consumers would consider using a business with a 1 or 2-star rating
- 94% of consumers would use a business with a 4-star rating
- Star rating is the #1 factor used by consumers to judge a business
- 88% of consumers form an opinion on a business by reading up to 10 reviews
OK, so online reviews are important. Great. But what can you do to set your business up for online review success?
Set up the right profiles.
People can’t leave shining reviews for your business if you don’t have the right profiles set up. There are additional websites you can use depending on your industry, but the sites below are the most popular review platforms.
- Google My Business
Provide an easy way for clients to review you.
The hard thing with online reviews is that most of us are more inclined to share about a negative experience than a positive one. Rather than sitting around and hoping that clients will post an online review of their amazing experience with your business, provide them with a non-pushy reminder to review your business online.
One way to do this is with customized review cards. Review cards gently remind customers to leave online reviews of their experience. Every company will use review cards differently. You might leave them on your counter, include one in every shipped package or hand one to every client after you finish a project. However you use them, review cards remind customers to take a few minutes and review your company online.
In our digital world, the business with the best reviews will most likely win. Review cards can bring in more online reviews for your business, resulting in better ratings and more customers. Don’t just sit around and hope that reviews will come; be proactive in getting great online reviews for your company. If you’d like to use custom review cards to bring in more reviews, we’d love to work with you. Call us at 415.365.1042 or email us today!