Client: The Hollis Law Firm
Services: Logo Refresh and Website Redesign
Background: Chuck Hollis is an immigration and personal injury lawyer in Cincinnati, OH. He came to us with the goal of refreshing his logo and website to look more current, as well as better highlighting his personal injury services on his website.
Chuck didn’t want to entirely replace his business logo. He wanted to give it a fresh look while maintaining his personal brand.
We helped Chuck refresh his brand the following changes:
- Updating his fonts
- Modernizing his recognizable “H” icon
- Introducing a pop of color
- Adjusting the layout composition for stronger symmetry and balance
- Reducing the horizontal span of his logo for more versatile application in digital and print media
By his own words, Chuck’s website was outdated. Furthermore, it didn’t include information on his personal injury cases. We updated his website with a white background, strong imagery and clear navigation. At the end of the web design process, Chuck said, “I could not possibly be happier with the new site’s aesthetics. [Now,] visitors who are interested in retaining my services are more likely to have a very positive first impression of my firm!”