The internet changed the way people interact with small businesses. Brick and mortar small businesses used to rely on personal interactions with local clients to build their brands. Today, people are increasingly finding and interacting with small businesses online where it can be difficult to translate that personal touch that sets your business apart. Even if you still offer brick and mortar services (many of our clients do!), more people are looking for businesses like yours online than ever before.
That’s where your brand design comes in. A strong brand puts a face to your business when you’re not there to personally represent it. When done right, your brand seamlessly reflects your in-person business personality to the broader, online community. A well-executed brand design helps grow your brand awareness – and your bottom line.