Confirmation

Brand Audit Request Received

Thank you for requesting your brand audit! We truly believe that when small businesses like yours succeed, our families, communities and countries are better for it. After helping nearly 500 small businesses build their brands, we’ve seen firsthand the power of a strong brand in helping small businesses succeed. This brand audit is the first step to help you strengthen your brand, and your business. It is our pleasure to help you take this first step.

What to expect

See What’s Covered

In Your 360° Brand Audit

In case you’re curious, here are the 8 vantage points from which we’re evaluating your brand as we conduct your brand audit.

Reach

Do you make it easy for people to find you? An effective brand meets people where they are (on Google, Yelp, Facebook, etc.) so they can easily find and engage with your business.

Client

Is it clear who you serve? When you are very specific with who you serve and the problem you solve for them, you will attract higher-quality clients who are willing to pay a premium for your services.

Script

Do you tell your clients how great you are…or do you speak to their problems and how can help them reach their goals? Which do you think they’d rather hear about from you?

Logo

Does your logo build credibility, or say you have a stale, crusty business? If you offer a great service wrapped in a bad brand, your brand is holding you back…and it all starts with your logo.

Guidelines

How strong is your brand? Consistency is king when it comes to building a strong brand. You want to keep your brand colors, fonts and design style consistent anywhere you use them.

Website

Does your website do its job? An effective website actively attracts new clients, invites people to engage with your business, and converts curious people into new clients.

Profiles

Is your brand aligned? Investing just a little time to align your business listings and social profiles to your brand will go a long way when it comes to building credibility.

Content

Do you regularly talk to your clients? When you leave the room people forget about you. That is why it is so important to continue the conversation on social media and beyond.

Next Steps

What to Expect

You will receive your Brand Audit Report within 5 business days. With your report, you will get an invitation for a FREE 30-minute consultation with me, the Co-Founder & Brand Strategist at Daor Design, to review our team’s findings with you. We look forward to helping you take this first step toward strengthening your brand, and your business!

Sarah Harkleroad

Co-Founder & Brand Strategist