The owners of Hotel Americano reached out to our team to brand their new resort hotel located on Siam Island. They wanted a timeless logo with an Italian design influence. This project came with the unique design challenge to showcase the letters “HA” for Hotel Americano displayed in a way that could also read as “AH” for the owner’s personal initials. We layered the letters and wove them together in a way that could read either way.
Other design considerations included coordinating with the new hotel’s interior colors and designing for flexibility for everything from exterior signage to towel monograms.
Location: Saipan Island