Project Description

Legend Refrigeration

Boerne, Texas

A New Brand

For an Established Refrigeration Company

Todd and Maggie, the husband and wife team behind Legend Refrigeration, reached out to us ready to build a brand around their well-established business. Amazingly, Legend Refrigeration has grown steadily since 1995 without a business logo or website in place. That success is a real testament to Todd and Maggie’s strong business model, but it was time for a brand for this business nonetheless. We’d summarize this project as “teaching an old dog a new trick,” and we’re happy to say that it is possible. Legend Refrigeration now has a new logo and website designed to help build brand awareness around their highly reputable name with restaurant owners along the Greater Austin-San Antonio Corridor.

Logo Design

Brand Colors

Frosty blues for a cool, refreshing brand.

Frost Blue

Color Formula


Cool Blue

Color Formula


Deep Blue

Color Formula


Web Design

Website Features

A website designed to make it super easy for restaurant owners to contact Legend Refrigeration.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.