Project Description

Tactivest

San Francisco, California

A Re-Brand

For a Business with a New Name

When Everest and Brie reached out to our team, they had just renamed their financial services business and needed a re-brand to match the new name. Our team worked with Everest and Brie to design a couple of logo concepts for the new face of the business. We quickly settled on the wordmark logo you see below, with the option for the “A” to break away into a standalone brand icon. This flexible design approach set Tactivest up well to display their new brand in a variety of different contexts while staying within their new brand guidelines to maintain brand integrity. Take a look at our work with Everest and Brie.

Logo Design

Brand Colors

Timeless greens to convey a sense of growth and stability.

Forest Green

Color Formula

#0b2926

Clover Green

Color Formula

#4a806e

Fog Gray

Color Formula

#d1d3d4

“From the time I submitted an email to get a quote, up till when our logo package was submitted to us – Daor Design, was nothing but helpful, prompt, organized, and the team was very communicative. They came back with two concepts after listening to what we were looking for with our new logo – and both were perfect! They were very open to proposing different color schemas to match our taste, as well as including .jpg, .png file types of our logo, along with our color scheme swatches, and PDFs of a design we liked. As far as pricing goes, they’re pricing is AMAZING compared to many other graphic designers we had talked to in the bay area; what the pricing included, with the amount of service we received was much more than expected. If we ever have any design needs, we will definitely go back to Daor Design. Thanks guys.”

Briezee

Office Manager, Tactivest