Inside Out

San Francisco, California

A New Brand

For a Growing Landscape Designer

When David first reached out to our team, he was a budding San Francisco landscape designer looking to grow his brand awareness. Since that time, David’s brand (and business!) have flourished to become a well-established fixture in the San Francisco landscaping industry. Over several years, our team has worked closely with David to design his logo, website, business cards, letterhead, signs, uniforms, truck wraps, Google Ads, and marketing materials. We’ve also invested in his SEO month after month to help get his business in front of the right people…and it has worked! Take a look at some of our work with David over the years.

Logo Design

  • Logo of "Inside Out" with the slogan "expand your home outdoors," featuring a house silhouette with an open door leading to a section of green grass.
  • Logo of "Inside Out" with the slogan "expand your home outdoors," featuring a house silhouette with an open door leading to a section of green grass.

Brand Colors

Bright green paired with deep gray for this modern landscape designer.

Grass Green

Color Formula


Patio Gray

Color Formula


Website Design

  • A minimalist home office setup with a computer on a desk, inside out, flanked by a lamp and decorative plants.
  • Two digital tablets displaying a website with an "Inside Out" green theme about living spaces, positioned on a white surface surrounded by small potted plants.

Website Features

A minimalist website designed to feel like a breath of fresh air.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Services

  • Two mockup images showing the inside out front and back of a white polo shirt with green and black logo designs.
  • A graphic image of three different types of commercial vehicles with matching green and grey branding for an Inside Out Landscaping and Gardening company.
  • A commercial vehicle with advertising graphics promoting an Inside Out Home Expansion service, displaying a company logo, slogan, website, and contact information.
  • A set of printed corporate identity materials, including a letterhead, business cards, and a booklet or brochure, is displayed inside out on a green grass background.

Brand Outlets

Designed to help build brand awareness and lead people to the website.


Profile Setup
Branded Graphics
Company Info
CTA Button
Activity Analysis


Claimed Listing
Google Ads
Company Info
Service Hours
Activity Analysis


Profile Cleanup
Branded Graphics
Company Photos
CTA Button
Activity Analysis


Profile Cleanup
Branded Graphics
Company Photos
Service Hours
Activity Analysis

Real Results

For Inside Out

Once the Inside Out logo and website were complete, we turned our attention to getting the new website in front of San Francisco homeowners to help grow David’s business. Our results-oriented, tailored approach ensured we used the right marketing tools for his industry and local market. Take a look to see the results of our work with David.

Focus Areas

  • Competitor Analysis

  • Keyword Research

  • Google Analytics

  • Google Ads
  • Search Engine Optimization

  • Online Listings
  • Marketing Materials

  • Performance Reporting

Success Metrics

Total Increase in Website Traffic
Year 1 (Benchmark)
Year 2 (29% Increase)
Year 3 (191% Increase)
A man with a beard smiling for an "Inside Out" portrait, wearing a white shirt against a textured beige wall.

“The Daor team is great! They were patient and worked with me to create a new logo, website and complete branding package that turned out to be spot on with what I envisioned and represents my company perfectly.”


Owner, Inside Out SF

Graphic Design Projects