About
Our Small Business
Daor Design
Your Small Business Graphic Design Team
Paul and Sarah Harkleroad, a husband and wife team, started Daor Design in 2011. Paul had just finished law school and Sarah was doing freelance design work. Like any good new lawyer, Paul insisted we make the design business official and become an LLC…and so Daor Design was born. If you’re wondering where “Daor” comes from, it’s “road” spelled backward, derived from our last name.
Our appreciation for the practical, functional side of design led to our initial focus of designing user-friendly forms for universities. From there, we expanded into logos and print design for small businesses, non-profits, and individuals. Over time, we’ve narrowed our focus to small businesses but expanded our services to include websites and marketing. Our relational-based approach lends itself well to going deeper with fewer clients and ultimately sets us apart from other design and marketing agencies.
Thanks to the amazing small business owners we serve and word-of-mouth referrals from happy clients, our business has expanded across the country. Over time, we’ve slowly built a small, trusted team to help us become the best in the industry at comprehensive brand management for small businesses. From our small business to yours, we wish you all the best and hope we have the opportunity to work together!
Daor Design
Comprehensive
brand management
for small businesses
Meet the Team
When you work with us, our team is your team.
Sarah Harkleroad
Co-Founder, Brand Strategist
With a background in both graphic design and small business, I run point on your brand strategy designed to build your brand and grow your bottom line. When I’m not working, you might find me rereading classics like Good to Great, Start with Why, or The E-Myth.
Paul Harkleroad, Esq.
Co-Founder, Business Manager
I grew up in a small business family and enjoy seeing small businesses succeed. After a brief career as an attorney, I jumped to the business world. As the Business Manager, I make sure we’re set up to serve you well for the long haul. When I’m not working, you might find me watching Duke basketball.
Peggy Kaster
Office Manager
I keep our office running like clockwork. When I’m not working, you might find me with my grandkids playing Legos or reading a book.
Stephen Whitten
Digital Strategist
I make sure your website and SEO align with today’s best practices to maximize your results. When I’m not working, you might find me out for a cruise on my motorcycle.
Ashley Rehkopf
Service Manager
I tailor your marketing service to your business goals. When I’m not working, you might find me enjoying time with my husband and two daughters.
Adi Cate
Project Manager
I help manage your project and make sure we’re taking great care of you and your brand. When I’m not working, you might find me out camping.
Kailynn McKee
Graphic Designer
I design the graphics for your social media, blog, and print materials. When I’m not working, you might find me enjoying an iced coffee.
Carissa Georgelos
Graphic Designer
I help implement your brand on your website and social media. When I’m not working, you might find me swimming or playing the piano.
Ryan Belton
Website Designer
I build your website to help grow your business. When I’m not working, you might find me playing a board game with friends.
Greg Peterson
Website Developer
I help build your website to look great and be easy to use. When I’m not working, you might find me coaching high school soccer.
Olivia Duffus
Copywriter
I write (or edit) the content for your website, blog, and business materials. When I’m not working, you might find me exploring a national park.
Michelle Eld
Copywriter
I write keyword-optimized content for your website and blog. When I’m not working, you might find me at an 80s hair band concert.
We’re a Small Team
and We Like it That Way
But we do occasionally hire.
If you’re passionate about helping small businesses succeed and think you can help us better serve our growing family of clients, feel free to reach out.
“They have taken what felt like an overwhelming task and made it happen.”
“The Daor team has been top notch. The final outcome of our project is a testament to the quality of their work.”
“An absolute pleasure to work with. We highly recommend the Daor Team.”
“Daor Design was exactly what I needed
to elevate my business.”
“…makes me feel important, not like I am one of a hundred clients.”
“Daor Design was worth every penny and then some!”
“Beautiful design work and amazing customer service! We couldn’t be happier!”
“Daor Design is our one stop shop…we owe it to them for expanding our footprint.”
“Daor Design’s dedication and design took our breath away.”
“Daor Design did an amazing job redesigning my law firm’s logo and website.”
“Pleasure working with an extremely friendly and professional team.”
“Daor Design always has a special place in my heart for all their hard work and dedication to my business.”
“I highly recommend Daor Design….they are trustworthy, responsive and professional!”
“I’m officially on the Daor bandwagon…y’all made the process a breeze!”
“They exceeded my expectations… they are the only website design company I will use here on out.”
“They took my amateurish drafts and made them WOW…I’ll use this team again, no doubt.”
“Daor Design made us feel like our project mattered. They made us feel like our success was their success.”
“Their work is high quality, they respond quickly to emails and phone calls.”