Our Small Business

Daor Design

Your Small Business Graphic Design Team

Paul and Sarah Harkleroad, a husband and wife team, started Daor Design in 2011. Paul had just finished law school and Sarah was doing freelance design work. Like any good new lawyer, Paul insisted we make the design business official and become an LLC…and so Daor Design was born. If you’re wondering where “Daor” comes from, it’s “road” spelled backward, derived from our last name.

Our appreciation for the practical, functional side of design led to our initial focus of designing user-friendly forms for universities. From there, we expanded into logos and print design for small businesses, non-profits, and individuals. Over time, we’ve narrowed our focus to small businesses but expanded our services to include websites and marketing. Our relational-based approach lends itself well to going deeper with fewer clients and ultimately sets us apart from other design and marketing agencies.

Thanks to the amazing small business owners we serve and word-of-mouth referrals from happy clients, our business has expanded across the country. Over time, we’ve slowly built a small, trusted team to help us become the best in the industry at comprehensive brand management for small businesses. From our small business to yours, we wish you all the best and hope we have the opportunity to work together!

Daor Design

brand management
for small businesses

(844) 234-3267

Let’s Talk

Meet the Team

When you work with us, our team is your team.

Sarah Harkleroad

Co-Founder, Brand Manager

With a background in both graphic design and small business, I run point on your brand strategy designed to build your brand and grow your bottom line.  When I’m not working, you might find me rereading classics like Good to Great, Start with Why, or The E-Myth.

Paul Harkleroad, Esq.

Co-Founder, Business Manager

I grew up in a small business family and enjoy seeing small businesses succeed.  After a brief career as an attorney, I jumped to the business world.  As the Business Manager, I make sure we’re set up to serve you well for the long haul. When I’m not working, you might find me watching Duke basketball.

Stephen Whitten

Project Manager

I manage your project and pull in the team to help build your brand. When I’m not working, you might find me out for a cruise on my motorcycle.

Peggy Kaster

Office Manager

I keep our office running like clockwork. When I’m not working, you might find me with my grandkids playing Legos or reading a book.

Kailynn McKee

Graphic Designer

I design the graphics for your social media, blog, and print materials. When I’m not working, you might find me enjoying an iced coffee.

Ryan Belton

Website Designer

I build your website to help grow your business. When I’m not working, you might find me playing a board game with friends.

Olivia Duffus


I write (or edit) the content for your website, blog, and business materials. When I’m not working, you might find me exploring a national park.

Greg Peterson

Website Developer

I help build your website to look great and be easy to use. When I’m not working, you might find me coaching high school soccer.

We’re a Small Team

and We Like it That Way

But we do occasionally hire.

If you’re passionate about helping small businesses succeed and think you can help us better serve our growing family of clients, feel free to reach out.

“…makes me feel important, not like I am one of a hundred clients.”

Millie, Marketing Director, Country Home Learning Center

“They exceeded my expectations… they are the only website design company I will use here on out.”

Priscilla, Owner, Keto Girl Nutritionist

“Beautiful design work and amazing customer service! We couldn’t be happier!”

Michelle, Co-Founder, Food Friend

“I’m officially on the Daor bandwagon…y’all made the process a breeze!”

Dakota, Owner, Grit Design Build

“Daor Design did an amazing job redesigning my law firm’s logo and website.”

Chuck, Founder, The Hollis Law Firm

“They took my amateurish drafts and made them WOW…I’ll use this team again, no doubt.”

Carolyn, Owner, Tague Consulting

“An absolute pleasure to work with. We highly recommend the Daor Team.”

Douglas, Co-Owner, Ambrosia Bakery

“They have taken what felt like an overwhelming task and made it happen.”

Jessica, Author & Speaker, Jessica Bettencourt

“Their work is high quality, they respond quickly to emails and phone calls.”

Joe, Owner, Fresh Phone

“Daor Design made us feel like our project mattered. They made us feel like our success was their success.”

Stacey, Co-Founder, Runde & Partners

“Daor Design is our one stop shop…we owe it to them for expanding our footprint.”

Justin, Owner, Connally Plumbing

“I highly recommend Daor Design….they are trustworthy, responsive and professional!”

Jennifer, Co-Founder, Native Twins Granola

“Daor Design always has a special place in my heart for all their hard work and dedication to my business.”

Maggie, Owner, Legend Refrigeration

“Daor Design’s dedication and design took our breath away.”

Jerry, Owner, Framework Security

“Pleasure working with an extremely friendly and professional team.”

Adam, CIO & Founder, Godafoss Capital Management