When a person types something into Google’s search bar, Google scans the billions, yes billions, of web pages on the internet and lists the most relevant pages first. So, to earn your spot on the coveted first page of Google, Google needs to see your website as relevant to the search at hand. Search engine optimization (SEO) is the tool that can get there. An entire industry has emerged around SEO services because it is so important for small businesses, especially. If you want your website to show up on Google, you need to invest in SEO. There’s no way around it.