Most websites fall into one of two categories: informational or e-commerce. Informational websites are designed to let people know who you are, how you can help them, and how they can use your services. If you are a professional service provider such as a law firm, medical practice, accounting office, insurance agency, or home service provider, you probably need an informational website. While these websites should be designed to help grow your business, they don’t specifically sell a product or service directly on the website.
E-commerce websites, on the other hand, are designed to sell products or services online. If you have a product company, you probably want an e-commerce website to vastly expand your customer base well beyond your physical location. E-commerce websites can also help improve your customer experience by providing convenient online ordering options for local customers if you’re in the food industry, for example.