The most creative graphic design companies know how to connect the dots between design and business. They offer simple, practical, effective design solutions that help grow your bottom line. So many creative agencies crank out beautiful designs that follow the latest trends or push the envelope – they may even win a design award. But they’re missing a major component – your ROI. As a small business owner, you care a lot more about seeing a good return on your investment than having a logo that wins your creative agency a design award. Yes, your brand should absolutely look great, but your design firm is missing the mark if their designs are not moving your business forward in a meaningful way. The most creative graphic design companies see their work through the lens of your long-term business success.