A to Z Bookkeeping

San Francisco, California

A Brand Refresh

For a Bookkeeping Business

Alina had already built a successful bookkeeping business. When she reached out to our team, she was finally ready to refresh her brand to reflect the quality of her services. First, our team refreshed Alina’s existing logo. She wanted a fresh look while maintaining the brand recognition she had already built up with her clients. A logo refresh helped her do just that. From there, we designed Alina’s website to clearly communicate her services and make it easy for people to contact her. Take a look at our work with Alina on her A to Z Bookkeeping brand.

Logo Design

  • Logo of "A to Z Bookkeeping Services" featuring stylized letters on a plain background.
  • Logo of A to Z Bookkeeping featuring stylized letters "a" and "z" with the text "Bookkeeping Services" aligned to the right.
  • The image displays a logo for A to Z Bookkeeping services with the title "A to Z Bookkeeping Services" centered between two identical circular symbols featuring initials, a scale icon, and the establishment year

Brand Colors

A sophisticated nod to the color of money.


Color Formula



Color Formula



Color Formula



Color Formula


Website Design

  • Two individuals are viewing a laptop screen displaying a webpage for A to Z Bookkeeping's outsourced accounting services.
  • Responsive web design displayed across a tablet and a smartphone, showcasing "A to Z Bookkeeping" with matching content on both screens, alongside office supplies on a white desk.

Website Features

A well-calculated website design that gets the job done.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

A woman with long hair smiling at the camera, receiving positive reviews.

“Sarah and her team did an excellent job creating our company’s website! They provided their recommendations on rebranding our logo which we have received multiple compliments on. The logo they redesigned looks fresh and modern. It was a very seamless process because of their expertise in design and project management. They guided us through and were very thorough with their communication. They often followed up with us and kept us updated and on track with the timeline. After the website launched, they followed up and made sure that everything was working properly. I am very pleased with their services and would highly recommend them!”


Principal, A to Z Bookkeeping

Graphic Design Projects