Cooley Portraits

Boerne, Texas

A Rebrand

For a Family Photography Business

It was time for Kate and Chad Cooley to change things up at their family-owned photography business. After refocusing their business (no pun intended) and changing their business name, they reached out to our team for a new brand to bring it all together. Over the next several weeks, our team worked closely with Kate and Chad to design their new logo and website. The design details, fonts and colors were carefully crafted to showcase the artistic nature of Cooley Portraits’ fine art photography.

Logo Design

  • A logo featuring the text "Cooley Portraits" centered with a stylized line drawing of a deer head with antlers above the text, set against a pale pink background.
  • The image displays a Cooley Portraits company logo, featuring an illustration of a stag's head with elaborate antlers centered above the business name.
  • A young child sits in a field of tall, golden grass, wearing a dress and a floral headband, with the sun casting a warm glow on the Cooley Portraits scenery.

Brand Colors

A dreamy, neutral color palette.

Creme

Color Formula

#f7f7f5

Greige

Color Formula

#efefee

Blush

Color Formula

#eddfdc

Lense

Color Formula

#2d2b24

Website Design

  • A laptop on a desk displaying a website featuring an image of a sleeping baby with a bow on its head; next to the laptop are pencils in a holder, a wooden artist's mannequin,
  • A variety of digital devices including a smartphone, tablet, and laptop displaying a wedding-themed website with images and text from Cooley Portraits.

Website Features

A beautifully simple website design.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

A smiling man and woman posing closely together in a Cooley Portrait, likely indicating a strong personal bond.

“Thank you! We loved your team. The designs are beautiful, easy to work with, and we loved all of your design ideas!”

Kate & Chad

Owners, Cooley Portraits

Graphic Design Projects