Jerry reached out to our team after his investment with a Los Angeles marketing firm fell flat. A few steps down the road of branding his new business, Jerry was shocked to find his business name was already taken by another business in the industry. He had just quit his day job to go all in on his dream of a cybersecurity business, so the clock was ticking. Over a few short weeks, we helped Jerry settle on a new business name and provided guidance to help him confirm the name’s availability and lock it down. From there, we designed a logo and brand guidelines that became the visual identity of Framework Security.