Homefront United

San Antonio, Texas

A New Brand

For a Real Estate Company Serving Military Families

When Karina and Chuck first reached out to our team, they were looking to build a new brand for their real estate company based in San Antonio, Texas. With their multi-faceted business and plans to expand nationally, there were several factors in play when helping Karina and Chuck position their brand for maximum impact. Over several months, our team worked closely with the team at Homefront United to design their new logo, a custom icon collection, a user-friendly website, branded print materials, social media content, and more. Take a look at some of our work on the Homefront United brand.

Logo Design

  • The image showcases a logo featuring the text "Homefront United" centrally located beneath a stylized illustration blending aspects of a house roofline with an American flag motif.
  • Logo of Homefront United featuring a stylized house with an American flag motif above the words 'Homefront United'.
  • A family consisting of two adults and two children is sitting on the steps of a white house with a brown door, engaging in what appears to be a light-hearted conversation on the homefront.

Brand Colors

An inviting purple and blue color palette.

Mist

Color Formula

#f8f7fa

Periwinkle

Color Formula

#cdd2e2

Purple

Color Formula

#8f78a7

Blue

Color Formula

#505f83

Navy

Color Formula

#162c3c

Website Design

  • A display of a responsive website design across different devices, including a desktop computer, tablet, and mobile phone, showcasing the Homefront United financial services website.
  • A display of a responsive website design across different devices, including a desktop computer, tablet, and mobile phone, showcasing the Homefront United financial services website.

Website Features

A user-friendly website design that is easy to use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Projects

  • A selection of Homefront United branded stationery items including letterhead, business cards, and an envelope displayed on a purple background with a keyboard, a pair of glasses, and a cup of coffee suggesting
  • Homefront United marketing design
A woman with shoulder-length blond hair smiling at the camera, with a body of water visible in the Homefront United background.

“Daor Design made our vision come to life for our brand and website. They worked with us from start to finish and made sure every detail was exactly what we wanted. They supplied options for us, and they listened to our feedback. They were easy to work with and quick to communicate with us at every point. We loved working with the Daor team for our design, and we look forward to continuing to work with them.”

Jenna

Chief of Strategic Development, Homefront United

Graphic Design Projects