Lucero Wellbeing
Las Vegas, Nevada
A New Brand
For a Private Psychology Practice in Las Vegas
The word Lucero means “bright start” in Spanish, and that is exactly what Lucero Wellbeing is for its patients. Owners Gavin and Luz were on a mission to make mental health services more accessible to underserved communities throughout California and Nevada when they first started Lucero Wellbeing. Our team worked closely with Gavin and Luz to create their new logo, a user-friendly website, and branded materials designed to help grow their practice. Take a look at our work on the Lucero Wellbeing brand.
Logo Design
Brand Colors
A bright, Hispanic-inspired color palette.
Cream
Color Formula
#f4f2e9
Star
Color Formula
#f9c313
Poppy
Color Formula
#505f83
Aqua
Color Formula
#33b2a3
Midnight
Color Formula
#002a3f
Website Design
User
Journeys
A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.
Responsive
Design
A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.
SEO
Setup
A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.
Marketing Projects
“Daor came recommended from one of the most reputable sources available (a source commonly known to most business professionals). We started the process with some well formed ideas and the Daor team run with those ideas and provided guidance to improve upon those. It was a very iterative process through which we felt well taken care of. The final outcome is outstanding and the work we do on social and SEO has us excited for the future of our brand.”
Gavin
Owner, Lucero Wellbeing
