Lucero Wellbeing

Las Vegas, Nevada

A New Brand

For a Private Psychology Practice in Las Vegas

The word Lucero means “bright start” in Spanish, and that is exactly what Lucero Wellbeing is for its patients. Owners Gavin and Luz were on a mission to make mental health services more accessible to underserved communities throughout California and Nevada when they first started Lucero Wellbeing. Our team worked closely with Gavin and Luz to create their new logo, a user-friendly website, and branded materials designed to help grow their practice. Take a look at our work on the Lucero Wellbeing brand.

Logo Design

Brand Colors

A bright, Hispanic-inspired color palette.


Color Formula



Color Formula



Color Formula



Color Formula



Color Formula


Website Design

Website Features

A user-friendly website design that is easy to use.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Projects

review google thumbnail

“Daor came recommended from one of the most reputable sources available (a source commonly known to most business professionals). We started the process with some well formed ideas and the Daor team run with those ideas and provided guidance to improve upon those. It was a very iterative process through which we felt well taken care of. The final outcome is outstanding and the work we do on social and SEO has us excited for the future of our brand.”


Owner, Lucero Wellbeing

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