Project Description

Mental Health Association
of Alameda County

Oakland, California

A Brand Refresh

For an Established Non-Profit Organization

When Kathy, the Executive Director of the Mental Health Association of Alameda County (MHAAC), reached out to our team, she was looking to overall her organization’s brand from top to bottom. First, our team started with a professional brand audit to identify the strengths and weaknesses of the MHAAC brand. From there, we designed the new logo and brand guidelines to give the entire organization a fresh, new look. Then we designed a completely new new website with intuitive user journeys, a mobile-friendly design, and keyword-optimized text to help with search engine optimization (SEO). Finally, we updated the MHAAC print materials and social media to bring everything into alignment with their new brand. Take a look at our work with the Mental Health Association of Alameda County.

Logo Design

Brand Colors

Deep, soothing purples with a pop of tangerine and magenta.

Tangerine

Color Formula

#f37d21

Magenta

Color Formula

#bf2c8f

Purple

Color Formula

#633594

Indego

Color Formula

#1b144c

Lavender

Color Formula

#e8e9f4

Website Design

Website Features

A modern website design that is easy to use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

See Website

Marketing Projects

We are so pleased with our new logo and website! The Daor team has been top notch. The final outcome is a testament to the quality of their work. Our new logo truly reflects who we are as an organization. They definitely paid attention to who we are and the work we do. Not only was their work of the highest caliber, but based on the other estimates we obtained I believe we got a lot of value for our money. Highly recommend!

Kathy

Executive Director, Mental Health Association of Alameda County

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