Mental Health Association
of Alameda County

Oakland, California

A Brand Refresh

For an Established Non-Profit Organization

When Kathy, the Executive Director of the Mental Health Association of Alameda County (MHAAC), reached out to our team, she was looking to overhaul her organization’s brand from top to bottom. First, our team started with a professional brand audit to identify the strengths and weaknesses of the MHAAC brand. From there, we designed the new logo and brand guidelines to give the entire organization a fresh, new look. Then we designed a completely new website with intuitive user journeys, a mobile-friendly design, and keyword-optimized text to help with search engine optimization (SEO). Finally, we updated the MHAAC print materials and social media to bring everything into alignment with their new brand. Take a look at our work with the Mental Health Association of Alameda County.

Logo Design

  • The image showcases the logo of the Mental Health Association of Alameda County, featuring a stylized heart and a brain intertwined, next to the association's name in a clean sans-serif font.
  • The image displays the logo of the Mental Health Association of Alameda County, featuring a heart and brain intertwined, next to the organization's name on a dark blue background.
  • The image displays a graphic for the Mental Health Association with a purple and orange color theme, featuring two smiling individuals within an abstract heart-shaped outline, which is intertwined with an ear-like shape, suggesting a

Brand Colors

Deep, soothing purples with a pop of tangerine and magenta.

Tangerine

Color Formula

#f37d21

Magenta

Color Formula

#bf2c8f

Purple

Color Formula

#633594

Indego

Color Formula

#1b144c

Lavender

Color Formula

#e8e9f4

Website Design

  • A set of electronic devices displaying the same Mental Health Association website with a main banner featuring a smiling group of three people.
  • A set of electronic devices displaying the same Mental Health Association website with a main banner featuring a smiling group of three people.

Website Features

A modern website design that is easy to use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

See Website

Marketing Projects

  • A neatly arranged workspace featuring a laptop, a cup of coffee, business cards, and stationery with Mental Health Association branding materials.
  • Three smartphones displaying different Instagram posts from the Mental Health Association about mental health awareness, accompanied by a coffee cup, placed on a blue surface next to a pair of black earphones.
A portrait of a smiling woman with short, curly white hair, wearing earrings and a pink top against a blue-grey background, has garnered rave reviews.

We are so pleased with our new logo and website! The Daor team has been top notch. The final outcome is a testament to the quality of their work. Our new logo truly reflects who we are as an organization. They definitely paid attention to who we are and the work we do. Not only was their work of the highest caliber, but based on the other estimates we obtained I believe we got a lot of value for our money. Highly recommend!

Kathy

Executive Director, Mental Health Association of Alameda County

Graphic Design Projects