When Kathy, the Executive Director of the Mental Health Association of Alameda County (MHAAC), reached out to our team, she was looking to overhaul her organization’s brand from top to bottom. First, our team started with a professional brand audit to identify the strengths and weaknesses of the MHAAC brand. From there, we designed the new logo and brand guidelines to give the entire organization a fresh, new look. Then we designed a completely new website with intuitive user journeys, a mobile-friendly design, and keyword-optimized text to help with search engine optimization (SEO). Finally, we updated the MHAAC print materials and social media to bring everything into alignment with their new brand. Take a look at our work with the Mental Health Association of Alameda County.