Rapport Parent Coaching

San Francisco, California

A New Brand

For a New Coaching Business

After a long teaching career, Samantha was ready to leverage her years of experience into a coaching business for parents and teachers. When she reached out to our team, Samantha was looking to build her new brand the right way from the very beginning. First, we helped Samantha settle on a name for her business, Rapport Parent Coaching. Then we designed her custom logo and brand guidelines to help keep Samantha’s new brand consistent moving forward. From there we designed a responsive website complete with keyword-optimized content to help Samantha clearly communicate her services to parents and teachers. Finally, we prepared social media content guidelines to equip Samantha to manage the social media for her new business moving forward. Take a look at our work on the Rapport Parent Coaching brand.

Logo Design

  • Logo of Rapport Parent Coaching featuring stylized text and an icon resembling a heart and speech bubble combination.
  • The image displays a logo with the word "Rapport" in lowercase turquoise letters, followed by the phrase "Parent Coaching" in a smaller font size. Above the word "Rapport,
  • The image is a banner featuring the word "Rapport Parent Coaching" in white lowercase letters, with the background being dark blue and adorned with speech bubble icons.

Brand Colors

Soothing aqua blues with a pop of green.

Powder

Color Formula

#f1f9f9

Teal

Color Formula

#90d2ca

Aqua

Color Formula

#009599

Navy

Color Formula

#2a4563

Pear

Color Formula

#acbc37

Website Design

  • A desktop computer, a laptop, a tablet, and a smartphone displaying the Rapport Parent Coaching website layout indicating a responsive web design.
  • A desktop computer, a laptop, a tablet, and a smartphone displaying the Rapport Parent Coaching website layout indicating a responsive web design.

Website Features

A modern website design that is easy to use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Projects

  • Stationery items including a letterhead, business cards, and a baby pacifier displayed on a wooden surface for Rapport Parent Coaching.
  • Stationery items including a letterhead, business cards, and a baby pacifier displayed on a wooden surface for Rapport Parent Coaching.

Graphic Design Projects