Project Description

Ridgewood Home Construction

Sparta, Michigan

A Re-Brand

For an Established Construction Company

Teresa asked us to refresh the Ridgewood Home Construction brand soon after we finished the logo design for Ridgewood Interiors, their sister company. Like Ridgewood, many small business owners have a small family of brands in their care. We enjoy creating distinct, yet visually cohesive brand families for these owners. Over a few short weeks, our team helped rebrand Ridgewood Home Construction – and the rest is history! Since then, we have worked closely with Teresa to build the entire Ridgewood Home Construction brand including the logo, brand guidelines, branded stationery, print materials, website, social media, blog, and SEO. Most importantly, we share monthly performance reports to show how our work together is not only building the Ridgewood brand but also growing the business. Take a look at our work with Teresa to build the Ridgewood Home Construction brand.

Logo Design

Brand Colors

Timeless grays with sage to make you feel right at home.

Gray

Color Formula

#7a7b76

Charcoal

Color Formula

#3a3a3b

Sage

Color Formula

#85998f

Website Design

Website Features

Nothing but a well-built website would do for this construction company.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Services

Brand Outlets

Designed to help build brand awareness and lead people to the website.

Blog

Blog Setup
Copy Editing
Branded Graphics
Monthly Publication
Post Promotion

Facebook

Profile Setup
Branded Graphics
Company Info
CTA Button
Activity Analysis

Google

Merged Listings
Branded Graphics
Company Photos
Office Hours
Activity Analysis

Instagram

Branded Graphics
Optimized Posts
Company Info
New Website Link
Activity Analysis

Real Results

For Ridgewood Home Construction

Once the logo and website were complete, we turned our attention to getting the new website in front of West Michigan homeowners. Our results-oriented, tailored approach ensured we used the right marketing tools for their industry and local market. Take a look to see the results of our work together to date.

Focus Areas

  • Competitor Analysis

  • Keyword Research

  • Google Analytics

  • Search Engine Optimization

  • Online Listings
  • Social Media

  • Blog

  • Performance Reporting

Success Metrics

0%
Total Increase in Website Traffic
Year 1 (Benchmark)
Year 2 (141% Increase)
Year 3 (…still growing)

“Working with Daor Design has taken a huge weight off of my shoulders! Marketing and branding is a key component of business planning but one that had also been very ambiguous to me. Daor Design has done a great job of developing a clear strategy and providing regular updates with real results. The Daor team is organized, professional, and effective. If you are looking for help with branding or marketing, I highly recommend Daor Design!”

Teresa

Owner, Ridgewood Home Construction

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