The Croner Company

San Rafael, California

A Brand Refresh

For a Compensation Consulting Firm

As a global leader in the compensation consulting space, The Croner Company wanted to maintain its strong brand recognition – but they also knew it was time for a refresh. That’s where we came in. Our team worked closely with the leadership at The Croner Company to update the existing brand with a logo refresh designed to help modernize the brand while keeping decades of existing brand recognition in place. From there, we designed the new website to clearly articulate The Croner Company’s services and make their compensation surveys readily available to the market. Take a look at our work on the Croner brand.

Logo Design

Brand Colors

A traditional blue color palette with pops of red.

Fog Gray

Color Formula


True Blue

Color Formula


Navy Blue

Color Formula


Night Blue

Color Formula


Cardinal Red

Color Formula


Maroon Red

Color Formula


Website Design

Website Features

A modern website design with a crisp, clean look.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

“Daor Design was helpful, creative, affordable and responsive to every need. We used Daor to provide a design framework in WordPress that was easy to replicate and expand. Their design and graphic arts services met our high expectations and their assistance with technology and creativity helped us to launch a site that reflects current esthetics and user expectations.”


Director of Operations, The Croner Company

More Brands Built