The Dienger Trading Co.

Boerne, Texas

A Brand Refresh

For a Historic Café & Boutique

When Raymond, the owner of The Dienger Trading Co., reached out to our team, he wanted to refresh the website for his historic café and boutique located in the heart of Boerne, Texas. Because The Dienger already had a great brand in place with strong local brand recognition, we leveraged the existing brand for design inspiration. First, we set up a style guide to document The Dienger’s brand fonts, color swatches, and design elements. From there, we designed the new website to be mobile friendly with streamlined user journeys and clear calls to action. Take a look at our work with The Dienger Trading Co.

Style Guide

  • A black and white image showcasing two variations of a logo design concept for "The Dienger Trading Co.," featuring stylized text and monogram elements, with both versions accompanied by the tagline
  • A repetitive pattern of black and white logos for The Dienger Trading Co.
  • A flat lay photograph of a simple breakfast setup including sliced bread, cheese, boiled eggs, and a cup of tea on a light background, framed within a decorative border with the text 'The Dienger
  • Two sets of website button states and text link styles from The Dienger Trading Co. displayed on a dark and light background for visual contrast comparison.
  • A historical building bathed in the warm glow of sunset serves as a centerpiece for an advertisement about 'The Dienger Trading Co. legacy' in Boerne since 1884, highlighting the structure's

Brand Colors

Classic black and white with a pop of green.

Charcoal Black

Color Formula

#333333

Linen White

Color Formula

#f9f9fa

Vintage Green

Color Formula

#00685b

Website Design

  • A display of responsive web design on multiple devices, featuring a desktop computer, a tablet, and a smartphone, all showing content from The Dienger Trading Co. website with a consistent design adapted to each
  • A display of responsive web design on multiple devices, featuring a desktop computer, a tablet, and a smartphone, all showing content from The Dienger Trading Co. website with a consistent design adapted to each

Website Features

A user-friendly website design that is easy to use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

A smiling woman with long hair and a hand on her chin against an orange patterned background reviews.

“We had a great experience with the entire Daor team. We had a lot of last minute rebranding changes just as our site was ready to launch, but they graciously pivoted and worked hard to get everything where we wanted it before going live. Overall we’re really pleased with the results and happy to have a new site that reflects the Dienger Trading Company’s current look and feel.”

Elisabeth

Operations Director, The Dienger Trading Co.

Graphic Design Projects