A healthy logo design process usually takes a few weeks from start to finish. The process usually includes an initial meeting to get to know you and your business, about a week to design the initial logo design concepts, about a week to implement your design feedback and lock in the final design, and a couple of days to prepare your final logo package with your brand guidelines, official logo variations, logo font files, and color swatch formulas. Quicker logo designs can be convenient in the short term, but they usually come with long-term drawbacks, such as settling for an “ok” design, wondering if you should have taken the time to explore other ideas, and cutting corners on sound design principles that will limit your logo use in certain contexts (ex: it doesn’t look good at small scale, it doesn’t translate to one color, etc.).