Do I own my logo design?
If you have a logo custom designed for your business, you own the trademark to the design as the business owner. However, it is important to note, there is a [...]
Do I need to trademark my logo?
According to the United States Patent and Trademark Office (USPTO), your logo design is trademarked the first time it is used in commerce. So as soon as you pair your [...]
What do the best logo designs have in common?
While the best logo designs come in all shapes and sizes, there are a few unifying principles that separate the best logo designs from the rest. Specifically, the best logo [...]
Should I hire a freelance logo designer?
A freelance designer may be a great fit for you depending on your needs. There are many very talented freelance designers who do high-quality design work. Freelance designers are also [...]
What comes with my logo package?
A good logo package will include your official logo variations (ex: full-color version, one-color version, tagline version, etc.), brand font files, color swatch formulas, and brand guidelines. Everything should be [...]
What is a vector logo design?
A vector logo design is a scalable version of your logo that is usually created in Adobe Illustrator. Vector logo designs maintain clarity whether they are sized for something as [...]
What is the logo design process?
The logo design process starts with an initial brand consultation to get to know you, your business, your industry, and your local market. From there, we design the initial logo [...]
How long does a logo design take?
A healthy logo design process usually takes a few weeks from start to finish. The process usually includes an initial meeting to get to know you and your business, about [...]
Should I pay thousands of dollars for my logo design?
Probably not. High-priced agency logo design packages are overkill for most small businesses. Focus groups, in-depth industry analysis, and volumes of idea boards can drive a logo design cost well [...]
Should I use a free online logo maker?
Most online free logo maker tools allow you to pair pre-made design elements with your business name to create your own logo. While this is the fastest and cheapest way [...]
How much does a logo design cost?
Logo design costs range from free to thousands of dollars. While free online logo makers have their limitations, high-priced agency logo design packages are overkill for most small businesses. For [...]
Should I do a new logo design or a logo refresh?
If you’re starting a new business, you need a new logo design. If you have an established business, a logo redesign or logo refresh may be a better fit for [...]