Logo design costs range from free to thousands of dollars. While free online logo makers have their limitations, high-priced agency logo design packages are overkill for most small businesses. For a good balance between a custom logo designed just for your business and a cost-effective creative process, you can expect to pay roughly $1,000, give or take. Variables include things like the number of logo design concepts you want to see and the number of design revisions before arriving at your final logo design.
While you can certainly get a logo designed for less, the discount logo design services often cut corners to offer rock-bottom prices like $20, $99, or $199. Instead of investing the time to understand you, your business, your industry, and your local market, they rely heavily on current logo design trends, which leaves you with a logo that looks like everyone else’s and you itching to change it within a few years. In the end, the price of cycling through a new logo design every few years (and updating all of your brand materials each time) costs much more than the $1,000 or so you’ll pay for a well planned, custom logo design the first time around.