If you’re starting a new business, you need a new logo design. If you have an established business, a logo redesign or logo refresh may be a better fit for you to maintain your current brand recognition.

If you are completely rebranding an established business, you’ll also need a new logo design. However, it is essential to understand the hard and soft costs associated with rebranding an established business. While the hard costs include the cost of the logo and the cost of updating it across all of your business materials, the soft costs include things like lost brand recognition and the cost of communicating “same business, new look” to your customers. A good design company can help you decide which option makes the most sense for you.