A freelance designer may be a great fit for you depending on your needs. There are many very talented freelance designers who do high-quality design work. Freelance designers are also usually less expensive than a logo design team.
However, there are a few drawbacks to going with a freelance designer. First is the task of finding a good freelance designer and avoiding the bad ones. For every good freelance designer, there are several bad ones you’ll want to be sure to avoid. Second is the inevitable limitations of a freelance designer, who is likely skilled in one aspect of building your brand – in this case, your logo design, or is a “jack of all trades, master of none.” Going the freelance route often forces you to settle for a jack of all trades, or to string together several skilled freelancers to cover all of the bases to build your brand (ex: your logo, website, print materials, social media, blog, SEO, etc.). This fragmented approach inevitably leads to a fragmented brand. In the end, this seemingly cheap and easy way to build your brand often ends up costing you more money and causing more headaches than it is worth.
To summarize, if you are confident in your ability to choose a good freelance designer and you are only looking to build one piece of your brand, like your logo, a freelance designer is probably a great fit for you. Otherwise, we suggest working with a small team of professionals who can build each piece of your brand in a seamless, cost-effective way. This approach gives you the simplicity of a single point of contact paired with the depth of a team that will work together to build your brand.