Logo designs come in all shapes and sizes. However, most logo designs fall within three main categories: wordmark logos, badge logos, and icon logos. A wordmark logo is where the company name forms the entire logo design – think Coca-Cola. A badge logo is where the company name is integrated into the logo design – think The NFL. An icon logo design is where a graphic icon is paired with the business name or can be used independently – think Apple.
If you build enough brand recognition, you can get away with completely removing your name from your logo. Nike often uses just its iconic swoosh with no name to brand its products. Starbucks has removed its name completely from its badge logo and people still recognize a Starbucks just fine. However, we don’t recommend starting with a “no-name” logo. Even these companies had to build up years of hard-earned brand recognition before successfully separating their names from their logos.