A good logo package will include your official logo variations (ex: full-color version, one-color version, tagline version, etc.), brand font files, color swatch formulas, and brand guidelines. Everything should be well organized and clearly labeled so you can easily find what you need as you begin to use your new logo. The best logo design companies will typically include each of these items as part of their standard logo design service. However, many of the discount logo companies will not offer them or will charge extra for them.