A custom logo design usually starts with a sketch and is designed specifically for your business. Investing in a custom logo design for your business helps ensure your brand is unique and memorable. In contrast, off-the-shelf logo designs pair pre-made design elements with your business name. These logos are less tailored to your business and are often used by several businesses, which dilutes their brand impact. A custom logo design helps make sure your logo is unique to your business and that no one else can use it.