Your logo is a graphic that visually represents your business. Most logo designs include the business name paired with a unique design element, graphic icon, and/or company tagline. Businesses often display logo designs on their websites, social media profiles, official business listings, office signs, company vehicles, team uniforms, product packaging, business cards, letterhead, flyers, presentations, etc. to help build their brand awareness. Over time, your logo design typically becomes the face of your business.