While you can get a logo at any stage of your business, it is the most cost-effective to do your logo right after you finalize your business name and before you do anything else. If you do your logo before you finalize and register your business name with your Secretary of State, you run the risk of a name conflict (aka: someone else already has your business name), in which case you will have to find a new business name and redesign your logo accordingly. If you design your logo after you do your website, print materials, signage, etc. you’ll have to update everything to reflect your new logo, which can cost significant time and money. For those reasons, we recommend doing your logo design immediately after finalizing your business name. Then you’re set up to build your brand the right way from the very beginning, which costs much less in the end.

TIP: You can find your Secretary of State here.