Over the past 6 years, we have had the pleasure of building over 300 brands. From bakeries to law offices to surgeons to landscapers…and everything in between, we’ve learned a lot from working with so many awesome clients and industries. Today we wanted to share a few of those things with you.
- Every brand is different (or at least it should be)
It’s okay to draw from design trends, but your brand should be as unique as your business.
- Design for flexibility
Today, logos are used in a variety of contexts, such as desktop and mobile, print and digital. You want to make sure your logo is designed to look good no matter where it is.
- Know your target market
Your brand should evoke certain emotions for your target market. The best brands know exactly who they’re talking to, cut through the clutter, get right to the point, and leave a lasting impact.
- Color matters
The exact same logo can take on multiple personalities simply by swapping out the colors. Your industry, target market, price point, competitors…and more, should all be taken into close consideration when choosing your brand colors.
- Your fonts say more than words
The typography in your logo is one of the most subtle but effective ways to communicate the personality of your brand. Is your brand traditional or contemporary, exclusive or approachable, sophisticated or down to earth, serious or playful? The clues can all be found in your font choices, letter spacing, and line height, to name a few.
- Less is more
As a rule of thumb, restrict your logo to no more than three colors and two fonts…and even that is pushing it. If you take a quick second to think of the most iconic brands, we bet the ones that pop into your head fit that criteria. Typically, the more cluttered the logo, the more forgettable the brand. Resist the urge to fit everything but the kitchen sink into your logo.
- Your brand is worth doing right
Your brand is the visual representation of who you are as a company. That’s no small thing. Cutting corners on your brand up front can cost you in more ways than one down the road.
…ready to build your brand? Contact us today!