Post No. 14

How Many Logo Concepts Should I Ask For?

Are you ready to invest in your business by investing in your logo? A well-designed logo paves the way for branding your business, connecting with your target market, and leaving a lasting impression.

Do you know you need a new logo, but have no clue where to start? We’re here to help guide you through the process each step of the way. One of the first things we’ll help you think through is how many logo concepts you should invest in. A logo concept is a simple mockup of a potential logo design. The more concepts you ask for, the more options you have to choose from. After revisions and fine-tuning, one lucky logo concept will become the face of your business.

But how do you decide how many logo concepts to ask for? Too many options can be overwhelming, but too few options may not seem like enough. Our logo packages include a range of 1 to 3 logo concepts, and today we’ll guide you through the ideal candidate for each one.

One logo concept
Can you see your logo in your head but just need a professional to bring it to life? If you’ve already sketched out a logo design that you love, you’ll probably be set with one logo concept. We’ll take your sketch and make it a digital reality, paying close attention to your vision along the way.

Two logo concepts
If you have a general idea of what you want your logo to look like, but you want to see a few different ideas mapped out, two logo concepts is the way to go. You can guide us with as many preferences as you like: colors and fonts you do and don’t like, styles you want to emulate or avoid, and anything else that will help get the idea in your head on paper.

Three logo concepts
If you want a new logo but have absolutely no idea where to start, three logo concepts may be the best choice for you. We’ll put all our creativity into designing three unique logo concepts for you to review. Then you’ll pick the concept you like the best. From there, we can make revisions until your logo is exactly how you want it.

All of our logo packages include two rounds of updates with the option to add more as needed, as well as a buttoned-up logo file folder at the end of your project. We make sure you have the original vector artwork of your logo, your logo in multiple file types, as well as any other details that will be helpful down the road (e.g. specific fonts and colors).

Your logo is the visual anchor for your brand, and we don’t take that lightly. We’d love to work with you to design the perfect logo for your business. If you have any questions about our logo packages or where to begin, contact us today!