The Forgotten Pieces of an Effective Brand Refresh
Post No. 57 The Forgotten Pieces of an Effective Brand Refresh You're a few years into business and you've hit your stride. You know who you are, what you [...]
The Top 3 Ingredients of Websites That Work
Post No. 56 The Top 3 Ingredients of Websites That Work Now, more than ever, small business owners are waking up to the reality that they can no longer [...]
How Brand Guidelines Keep Your Brand Strong
Post No. 55 How Brand Guidelines Keep Your Brand Strong Imagine you've just invested in an amazing new logo that represents your business perfectly. You can't wait to roll [...]
How a Quality Brand Attracts Quality Clients
Post No. 54 How a Quality Brand Attracts Quality Clients You know you're not supposed to judge a book by the cover—but you probably still do it more than you [...]
The Secret Power of a Strong Brand Script
Post No. 53 The Secret Power of a Strong Brand Script When you decide it is time to graduate your brand to a professionally designed logo and website, a [...]
Do You Know Who Your Ideal Client Is?
Post No. 52 Do You Know Who Your Ideal Client Is? It sounds obvious, but for your brand to be effective, you need to know who you're talking [...]
Why You Need a Brand Audit
Post No. 51 Why You Need a Brand Audit Have you ever bought a new piece of furniture, only to realize it made the rest of the room suddenly look [...]
The Difference Between Cheap & Cost-Effective Design
Post No. 50 The Difference Between Cheap & Cost-Effective Design If you're like most small business owners, you don't have an unlimited budget when it comes to building [...]
Why Cheap Design is Expensive
Post No. 49 Why Cheap Design is Expensive As a small business owner, you've probably seen all sorts of discount graphic design, web development and search engine [...]
Can I Build My Entire Brand in a Year?
Post No. 45 Can I build my entire brand in a year? Yes. But before we dive into the details, let's back up and look at the big [...]
What Is Comprehensive Brand Management?
Post No. 44 What Is Comprehensive Brand Management? If you have a small business, you've probably noticed it takes more than one person to effectively build and [...]
What Should a Small Business Budget for Graphic Design Services?
Post No. 43 What should a small business budget for graphic design services? Your small business budget helps ensure the most critical areas of your business are accounted for. [...]