How to Promote Your New Website
Post No. 58 How to Promote Your New Website You probably already know this, but your website is one of the most powerful pieces of your brand. [...]
The Forgotten Pieces of an Effective Brand Refresh
Post No. 57 The Forgotten Pieces of an Effective Brand Refresh You're a few years into business and you've hit your stride. You know who you are, what you [...]
The Top 3 Ingredients of Websites That Work
Post No. 56 The Top 3 Ingredients of Websites That Work Now, more than ever, small business owners are waking up to the reality that they can no longer [...]
How a Quality Brand Attracts Quality Clients
Post No. 54 How a Quality Brand Attracts Quality Clients You know you're not supposed to judge a book by the cover—but you probably still do it more than you [...]
The Secret Power of a Strong Brand Script
Post No. 53 The Secret Power of a Strong Brand Script When you decide it is time to graduate your brand to a professionally designed logo and website, a [...]
Do You Know Who Your Ideal Client Is?
Post No. 52 Do You Know Who Your Ideal Client Is? It sounds obvious, but for your brand to be effective, you need to know who you're talking [...]
Why You Need a Brand Audit
Post No. 51 Why You Need a Brand Audit Have you ever bought a new piece of furniture, only to realize it made the rest of the room suddenly [...]
The Difference Between Cheap & Cost-Effective Design
Post No. 50 The Difference Between Cheap & Cost-Effective Design If you're like most small business owners, you don't have an unlimited budget when it comes to building [...]
Why Cheap Design is Expensive
Post No. 49 Why Cheap Design is Expensive As a small business owner, you've probably seen all sorts of discount graphic design, web development and search engine [...]
Building Your Brand: Why Your Website Design is Step 2
Post No. 47 Building Your Brand: Why Your Website Design is Step 2 If there is anything small business owners have learned in the "digital pivot" resulting from the COVID-19 [...]
Can I Build My Entire Brand in a Year?
Post No. 45 Can I build my entire brand in a year? Yes. But before we dive into the details, let's back up and look at the big [...]
Navigating COVID-19: 3 Types of Small Business Owners Exposed
Post No. 41 Navigating COVID-19: 3 Types of Small Business Owners Exposed When the 2008 financial crisis hit, Warren Buffet wrote to his investors that "you only find [...]