The Forgotten Pieces of an Effective Brand Refresh
Post No. 57 The Forgotten Pieces of an Effective Brand Refresh You're a few years into business and you've hit your stride. You know who you are, what you [...]
How Brand Guidelines Keep Your Brand Strong
Post No. 55 How Brand Guidelines Keep Your Brand Strong Imagine you've just invested in an amazing new logo that represents your business perfectly. You can't wait to roll [...]
How a Quality Brand Attracts Quality Clients
Post No. 54 How a Quality Brand Attracts Quality Clients You know you're not supposed to judge a book by the cover—but you probably still do it more than you [...]
Do You Know Who Your Ideal Client Is?
Post No. 52 Do You Know Who Your Ideal Client Is? It sounds obvious, but for your brand to be effective, you need to know who you're talking [...]
Why You Need a Brand Audit
Post No. 51 Why You Need a Brand Audit Have you ever bought a new piece of furniture, only to realize it made the rest of the room suddenly look [...]
The Difference Between Cheap & Cost-Effective Design
Post No. 50 The Difference Between Cheap & Cost-Effective Design If you're like most small business owners, you don't have an unlimited budget when it comes to building [...]
Why Cheap Design is Expensive
Post No. 49 Why Cheap Design is Expensive As a small business owner, you've probably seen all sorts of discount graphic design, web development and search engine optimization [...]
Building Your Brand: Why Your Logo Design is Step 1
Post No. 46 Building Your Brand: Why Your Logo Design is Step 1 Building a brand for your small business may feel a little overwhelming. You know [...]
Can I Build My Entire Brand in a Year?
Post No. 45 Can I build my entire brand in a year? Yes. But before we dive into the details, let's back up and look at the big [...]
Navigating COVID-19: How to Reopen Better & Stronger
Post No. 40 Navigating COVID-19: How to Reopen Better & Stronger Did COVID-19 catch you flat-footed as a small business owner? Are you regretting the fact that you [...]
What’s the difference between TM, SM and ®?
Post No. 37 What’s the difference between TM, SM and ®? You’ve probably seen the ™, ℠ and ® symbols before, but you may be wondering what they [...]
Small Business Tip: How to Develop Your Brand’s Personality
Post No. 34 Small Business Tip: How to Develop Your Brand's Personality Every brand has a personality. Yes, even your brand. Even more, you have the ability to [...]