Project Description

Cooley Portraits

Boerne, Texas

A Rebrand

For a Family Photography Business

It was time for Kate and Chad Cooley to change things up at their family-owned photography business. After refocusing their business (no pun intended) and changing their business name, they reached out to our team for a new brand to bring it all together. Over the next several weeks, our team worked closely with Kate and Chad to design their new logo and website. The design details, fonts and colors were carefully crafted to showcase the artistic nature of Cooley Portraits’ fine art photography.

Logo Design

Brand Colors

A dreamy, neutral color palette.

Creme

Color Formula

#f7f7f5

Greige

Color Formula

#efefee

Blush

Color Formula

#eddfdc

Lense

Color Formula

#2d2b24

Website Design

Website Features

A beautifully simple website design.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

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