The owners of Hotel Americano reached out to our team to brand their new resort hotel located in the Northern Mariana Islands. They wanted a timeless logo with an Italian design influence. This project came with the unique design challenge to showcase the letters “HA” for Hotel Americano displayed in a way that could also read as “AH” for the owner’s personal initials. To solve the problem, we layered the letters and wove them together in a way that could read either way. Other design considerations included coordinating with the new hotel’s interior colors and designing for flexibility to accommodate everything from exterior signage to embroidered towel monograms. Within a matter of weeks, the Hotel Americano team was presented with a full logo package including several logo variations to accommodate their needs. Take a look at our logo design work for Hotel Americano.