Watsonville Optometry

Watsonville, California

A New Brand

For a Newly-Acquired Optometry Practice

Dr. Krupa had recently acquired an optometry practice. She was looking to give her new practice a fresh look that would resonate with a younger patient demographic. After listening to Dr. Krupa’s design ideas, we completely rebranded the business — starting with a new logo. From there, we designed the new website to make it easy for new and existing patients to book an appointment. Because of Dr. Krupa’s goal to reach younger patients, we designed her website to look especially great on a phone. Take a look at our work with Krupa on the Watsonville Optometry brand.

Logo Design

  • Logo of Watsonville Optometry featuring eyeglasses integrated with the letter "w" on a dark background.
  • Logo for "Watsonville Optometry" featuring stylized eyeglasses integrating the letter "W" above the company name.
  • Three variations of a logo design for Watsonville Optometry, featuring stylized eyeglasses centered above the text.
  • Black eyeglasses displayed on a Watsonville Optometry stand with a blurred background in a monochrome setting.

Brand Colors

A sophisticated, timeless color palette.

Lense

Color Formula

#f9f8f7

Tan

Color Formula

#cac5bc

Lash

Color Formula

#353535

Website Design

  • A computer monitor on a desk displaying the homepage of Watsonville Optometry, which offers comprehensive eye care, with an option to schedule an appointment.
  • A tablet and smartphone displaying Watsonville Optometry eye care related content are placed on a white desk next to a pair of glasses, binder clips, and a wireless keyboard.

Website Features

A responsive website design for mobile use.

User
Journeys

A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.

Responsive
Design

A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.

SEO
Setup

A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Professional woman with long dark hair wearing business attire smiling at the camera for a Watsonville Optometry campaign.

I worked with Daor Design to build my brand and I am so happy I went with them! They are easy to work with, have amazing ideas, and are very professional and organized. Daor Design listened to what I was looking for and added their own touch to really make the brand shine! They created my logo, website and I am also working with them to create an online profile for my company. Thank you so much to the entire team, I couldn’t be more happy with the results!

Krupa

Owner, Watsonville Optometry

Graphic Design Projects