Watsonville Optometry

Watsonville, California

A New Brand

For a Newly-Acquired Optometry Practice

Dr. Krupa had recently acquired an optometry practice. She was looking to give her new practice a fresh look that would resonate with a younger patient demographic. After listening to Dr. Krupa’s design ideas, we completely rebranded the business — starting with a new logo. From there, we designed the new website to make it easy for new and existing patients to book an appointment. Because of Dr. Krupa’s goal to reach younger patients, we designed her website to look especially great on a phone. Take a look at our work with Krupa on the Watsonville Optometry brand.

Logo Design

Brand Colors

A sophisticated, timeless color palette.


Color Formula



Color Formula



Color Formula


Website Design

Website Features

A responsive website design for mobile use.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

I worked with Daor Design to build my brand and I am so happy I went with them! They are easy to work with, have amazing ideas, and are very professional and organized. Daor Design listened to what I was looking for and added their own touch to really make the brand shine! They created my logo, website and I am also working with them to create an online profile for my company. Thank you so much to the entire team, I couldn’t be more happy with the results!


Owner, Watsonville Optometry

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