Global Merchandising

San Francisco, California

A Modern Rebrand

For a Second Generation Family Business

When husband and wife James and Tien, co-owners of Global Merchandising, first reached out to us, their website was stuck in the past. They needed a new brand and website that would appeal to both U.S. suppliers and international buyers of top U.S. brands like Frito Lay, General Mills, and Nestle. Specifically, Global Merchandising wanted to showcase their decades of hard-earned industry expertise. Our team worked closely with James and Tien to design a refreshed logo and modern website that aligns with today’s SEO best practices.

Now, James and Tien have the peace of mind that their brand and website speak directly to their international target market. Take a look at our work on the Global Merchandising brand.

Logo Design

  • Global Merchandising logo design
  • Global Merchandising logo design
  • Global Merchandising logo design

Brand Colors

Waves of blue and a pop of orange for this global brand design.

Fog Gray

Color Formula


Sky Blue

Color Formula


Industrial Orange

Color Formula


Ocean Blue

Color Formula


Deep Blue

Color Formula


Website Design

  • Global Merchandising website design
  • Global Merchandising website design

Website Features

A modern website optimized for SEO.


A website designed to easily guide people from the home page to the contact page with streamlined messaging and a clear call to action.


A mobile-friendly design so this website looks great and works seamlessly on all devices including computers, tablets, and phones.


A well-organized website with a sitemap submission to Google and Google Analytics turned on to track and grow traffic from day one.

Marketing Projects

  • Global Merchandising marketing design

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